The Dragonfly Effect

Some of you have been asking me questions about blogging.

I went to the library yesterday and found a book called The Dragonfly Effectclick here to get a copy. It contains “quick, effective, and powerful ways to use social media to drive social change”. For those who are interested, here are the first few paragraphs of the forward:

Everybody feels tremendous pressure today to master social media, but most people haven’t quite figured out how to do so. Nonprofit directors are told they need a social media strategy for engaging volunteers. Journalists are encouraged to blog, tweet, and whirl. Marketers feel they’re required to have a Facebook strategy. That’s unfair to the poor marketers- heck, Facebook doesn’t really have a Facebook strategy.

People who face serious problems have a long history of grasping for a technological fix. The 8-millimeter film was going to revitalize education… then the IBM PC. The Internet was going to usher in an era of political transparency. And for sure, positively, the magazine industry is going to be saved by the iPad. And today everyone feels that social media tools are a solution to the problems they are facing. (Except for those who are worried that someone else will figure out how to use them first and gain an enduring competitive advantage.)

So suppose you really could do something with social media. Well, The Dragonfly Effect points the way.

Again, if you’re interested in getting The Dragonfly Effectclick here to get a copy. And I hope you enjoy!


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